BIOND the fireworks
A purpose first approach to congress engagement
Most healthcare organizations don’t struggle with doing congresses.
They struggle with making them matter.
They are treated like fireworks, built to impress in the moment, not to influence what happens next.
BIG congress budgets are approved, arbitrary sponsorships are booked, and disconnected activity is delivered so impact remains unclear, engagement fades quickly, and local teams are left asking what comes next.
The problem isn’t effort.
It’s that congresses are rarely designed around the HCP reality or embedded into a broader engagement strategy.
At BIOND Health, we help organizations replace short-lived congress moments with purposeful, behaviour-shaping engagement systems built pre-, peri-, and post-congress, and designed for both attendees and non-attendees.
This is where congresses stop being fireworks and black belt mastery shines