Shaping the Mastery
EMJ Gold podcast
A discussion on moving beyond channel-first thinking toward disciplined, purpose-led HCP engagement that actually changes behaviour.
Chair, Reuters Pharma Customer Engagement 2025
As chair of the event, guiding industry leaders through the most critical questions in customer engagement — listening, challenging perspectives, and moderating discussions to ensure the conversation moved beyond trends toward what will genuinely move the field forward.
EMJ gold: Pharma’s year in review 2025
A reflection on the key trends defining pharma in 2025, including the evolution of customer engagement, omnichannel maturity, and the growing need for more disciplined, purpose-led execution.
Is omnichannel failing healthcare?
A live Oxford debate exploring why omnichannel remains necessary to deliver content, but urgently needs to evolve beyond outdated, channel-first execution.